Our first Double IPA, New SOP, debuts Saturday, January 20th, 2018

Our first Double IPA, New SOP, debuts Saturday, January 20th, 2018

Notes of tangerine, grapefruit, apricot, rose petals, and papaya give this delicious DIPA depth and intricate flavor.

Brewing with creativity and balance is Standard Operating Procedure at Reason Beer, and New SOP carries this tradition to bold new ground.

Clocking in at 7.5% ABV, New SOP hovers at the more temperate end of the DIPA spectrum. We’ve taken advantage of cutting edge Cryo Hop technology in order to dial up the flavor without maxing out the booziness. 

Cryo Hops are farm-fresh hops finished with a special cryogenic process that concentrates the resins and aromatic oils of the hop flower and filters out vegetal cone material. The result is a deeply layered palate of citrus and floral flavor with restrained bitterness. New SOP’s subtle underlying malt character supports its complex hoppiness without getting in the way of the flavor.

This beer pours a beautifully clear golden color with a brilliant white sudsy head. New SOP is clean, smooth, and almost dangerously drinkable with a brisk, dry finish.

To celebrate the release of our newest beer, each customer who purchases a pint of New SOP on Saturday will receive a free Reason Beer logo glass.

This beer is very demanding to brew and has a brief window of peak freshness. New SOP will only be available on draft in the Reason Beer Tasting Room and only for a limited time.

Reason Beer is Hiring

Reason Beer is Hiring

Come join the team at Reason Beer. We are hiring an experienced, friendly bartender to join our Tasting Room and staff the bar Thursday through Sunday. If you are high on passion, low on ego, and enthusiastic about sharing great craft beer, then apply now.

Tasting Room Opening This Weekend!

Tasting Room Opening This Weekend!

Dear Friends, Family and Fans,

After years of preparation, months of hard work, and weeks of anticipation, we are thrilled to announce the opening of the Reason Beer Tasting Room, located just off 29 North at 1180 Seminole Place, Suite 290. 

Our special opening weekend hours will be as follows:

  • Saturday September 9th 1-8 pm
  • Sunday September 10th, 1-8 pm

The whole Reason Beer team will be in attendance and Blonde and Pale will be pouring on draft, as well as the previously limited Black and Saison. Bottles and cases of Blonde will be available to go.

A huge thank you to all the wonderful folks who have supported us in reaching this point. We truly couldn’t have done this without you! And very special thanks are due to our families, who have stood with us since we started working on Reason Beer way back at the start of 2016. You all have made this possible. We are deeply grateful, and we can’t wait to share a beer with you. 

We’ll begin regular hours next week, and can’t wait to see you this weekend!

Located just off 29 North at 1180 Seminole Place, Suite 290. The building entrance is on Greenbriar Drive. Follow the signs to Reason Beer.

Reason Beer at The 2017 Virginia Craft Brewers Fest

Reason Beer at The 2017 Virginia Craft Brewers Fest

Saturday, August 19 at 2 PM - 8 PM EDT

IX Art Park 522 2nd St SE, Charlottesville, Virginia 22902

Ticket Information

Join us Saturday, August 19th for the Virginia Craft Brewers Fest in Charlottesville, VA. The Fest will be hosted by Three Notch'd Brewing Company and is the only sanctioned event of the Virginia Craft Brewers Guild. Thousands of craft beer lovers from Virginia and surrounding states enjoy chatting with the brewers responsible for the tasty libations.

We'll join nearly 100 breweries from across Virginia on hand to serve tastings from 2-8 PM (with VIP entry beginning at 1PM), you should plan to stay for the day so you get to taste them all. This is a family friendly Fest and offers designated driver ticket options to make sure all guests are able to enjoy their time.

Located in beautiful downtown Charlottesville, IX Art Park is centrally located to I64.

The Virginia Craft Brewers Fest has sold out each year, so don't wait too long to buy your tickets!

Glassware Proofs

Here's a sneak peek at our new tasting room glassware. The finished glasses arrive next week.

TTB Approval

One of the biggest hurdles to cross in starting a brewery is getting approved by the Alcohol and Tobacco Tax and Trade Bureau. The average processing time for an application can be more than 5 months. We scoured our application for days, making sure every 'i' was dotted and every 't' crossed. Today we received the good news that the TTB approved our application in an amazing 90 days! 

Construction Begins

We have begun demolition and remodeling of our new space in the old Comdial building on Seminole Trail! After nearly a year of searching the area for the perfect location, we're excited to settle in to our new home. Over the next few months, we'll be making adjustments to the space to accommodate our 30-barrel production facility and tasting room. Check back soon for more updates as construction continues.