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Creatively Balanced Craft Beer


Coming Soon to Charlottesville, VA

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Creatively Balanced Craft Beer


Coming Soon to Charlottesville, VA

 

coming spring 2017

After dreaming, planning, pitching (re-pitching), developing, formulating, tasting, designing, constructing, and installing, we're nearly ready to open our new tasting room and production facility in Charlottesville, VA.

 
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OUR BEER


OUR BEER


BLONDE

Blonde pairs the spice and depth of Old World hops with fresh, citrusy notes from the New World, rounded out with subtle maltiness and bright acidity. The hop flavor and aroma are unmistakable, but silky smooth and with a clean, crisp finish. Blonde is always drinkable, yet remarkably complex. This is the perfect beer for an afternoon session, or pair it up with bold flavors like spicy Thai or smoky BBQ.

PALE

Pale delivers astonishing hop taste and aroma without wearing out your palate. We have specially crafted Pale to blend nuanced European malts with delicious American hops for a beer with bountiful flavor and a surprisingly crisp finish. Goes perfectly with just about everything from a cheeseburger to a cheese plate.

BLACK

Black starts with a bouquet of tropical hop aromas, builds up a rich flavor of fresh roasted malts, and finishes pleasantly dry and refreshing. Each layer of flavor remains distinct and discernible as it adds to the overall depth and complexity. This beer stands its own against backyard steaks and gourmet burgers, and goes remarkably well with raw oysters.

SAISON

Our take on the Grisette (a centuries-old Belgian and French saison) honors the heritage of the style while adding a subtle modern hoppiness. The result is a beer that seamlessly blends the traditional estery yeast and dry finish with an American hop flavor. Saison tastes great with a rustic charcuterie spread or Chicken Provençal.

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Our Reason


We are a 30-barrel production brewery and tasting room located in Charlottesville, VA.

Our Reason


We are a 30-barrel production brewery and tasting room located in Charlottesville, VA.

Reason Beer was born of 20 years of friendship and more than a decade of brewing between founders J. Patrick Adair, Jeff Raileanu, and Mark Fulton.

Since leaving Charlottesville in the early 2000s to pursue their education and careers, Mark, Jeff, and Patrick stayed in constant contact through a shared passion for beer and love for their hometown.

In 2017, after years of careful planning, recipe development, and design, we have reconvened in Charlottesville to create a world-class brewery.

Reason Beer was founded by three lifelong friends returning home on a mission to create beers that exemplify balance, creativity, and flavor. We strive to make the world’s greatest craft beer, just for you. 

What’s your Reason?

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Our Team


Our Team


patrick ADAIR

DESIGN & MARKETING

Patrick is a Los Angeles-based Art Director. His nationally televised set and graphic design work include Dick Clark’s New Year’s Rockin’ Eve, Food Network Star, and Cupcake Wars. He started homebrewing in 2003 while earning his BA at the University of Virginia. He keeps close ties with Central Virginia as a guest designer at UVA. Patrick received his MFA from Carnegie Mellon University in 2008.

MARK FULTON

BREWER & OPERATIONS

Mark cut his teeth as a brewer in the Northeast, working his way up to Director of Brewing Operations at Maine Beer Company. Mark approaches brewing as both art and science; specializing in recipe development, sensory panel management, and lab work. Mark earned his BA in US History from the UVA and has completed the Craftbrewer's Apprenticeship Program through the American Brewers Guild.

JEFF RAILEANU

FINANCE & STRATEGY

Jeff is an economist by both training and trade, and has been a consultant specializing in applied microeconomics for more than a decade. He has been homebrewing since 2003 and travels the world in search of novel beers, wines, and spirits. Jeff holds a BS in Economics from Duke University and an MA in Economics from George Mason University.

Our Events


Our Events